# Industry Pain Points

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#### Unfair Profit Sharing

Traditional publishers and major game platforms often retain up to 60% of total game revenue through platform fees, store commissions, and in-app cut-offs.\
Creators — the real drivers of engagement — are left with minimal income, making their creative work financially unsustainable.
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#### Closed, Proprietary Ecosystems

Roblox, Minecraft, and other centralized UGC platforms lock assets and content inside their walled gardens.
 Creators do not own their work, cannot transfer or resell it freely, and depend entirely on the platform’s internal economy.
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#### High Technical Barriers

Current modding tools demand programming or engine-specific expertise.
 Most gamers, even those with creative ideas, lack the skills or infrastructure to turn their imagination into playable, monetizable content.
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#### Shallow Player Engagement

Players increasingly demand deeper interaction and personalization with their favorite games. However, traditional studio-driven pipelines cannot keep up with this demand — leading to player fatigue, content gaps, and reduced lifetime engagement.

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